While I worked at HBO, I designed a series of Snapchat filters that were used to add to the experience of the HBO summer internship program. To do this, I was asked to design a series of three filters (one for each HBO location in Los Angeles, Seattle, and New York) that reflected the existing designs made for other assets in the program. To make the filters, I used existing assets from the program as a reference (see below) and then added notable landmarks for each location that would make each filter unique.

After I finished my design, the filters went through a series of stages of approval before they were finally released on Snapchat.

The primary designs for the Snapchat filters were created with a basic idea of what the final filters might look like. At this point, the prior branding strategies were not used, so all the designs were original ideas. Though the final designs were created to match the summer internship program, these early ideas introduced the use of landmarks for each area into the design.