Shoe carnival
Shoe Carnival is a major shoe retailer with hundreds of stores across America and Puerto Rico. The company is known for a wide selection of shoe brands and incredible deals for their consumer base.
While working as a graphic designer for Shoe Carnival I was involved in creating a variety of both digital and print assets that were used on their websites and sent out to customers.
I created a number of different styles of email that were sent out on a daily basis to all of the consumers subscribed to our mailing list. These emails ranged from being brand and style based stories to being more promotional and showcasing our limited time offers.
Social Media
To further the range of customers we reached I also created some assets for social media and our online website. These assets used images both from the brands we showcased and our own in-house photography. Occasionally I would accompany the photo team to the photoshoots to aid in directing the poses and sizes we would need.
online digital shop
Shoe Carnival creates seasonal digital shops every few months to showcase the current trends and allow customers to shop by individual gendered categories and product styles. I was able to work on a variety of different shops, building them first in Photoshop for review and then creating the interactive elements in Zmags to be linked on the website. The shops have gone through many different style variations over the years, a selection of which you can see below.
